In the hustle and bustle of life, we tend to forget the essentials that our body requires. Skipping meals for weight loss, working late for the bonus, taking the metro to avoid traffic is what we have surrounded our life with.
But some areas of our life cannot be comprised over anything, and that is a Good Sleep. What does good sleep require? Peace of mind, right room and comfortable bed setup. For a comfortable bed, mattresses on which we lie down for a restful sleep plays an important role.
To provide its customers with a luxurious sleep experience, COIRFIT Mattress manufactures the best-selling mattress to people. Not only does it help in getting a good sound sleep but has medical benefits for your back and joints.
Let’s see what Nirbhay Gupta has to say about achieving peaceful sleep what made him come with such innovative products.
From Pioneer Aloe Vera Infused Fabric to Zonal CNC Foams, what is your inspiration behind these sleep solutions?
Each market is ever-evolving, and with the increasing customer demands, it is mandatory to keep innovating. As the name suggests, we first started with natural mattresses like latex and coir and eventually moved onto memory foam mattresses, vacuum compressed mattresses, hybrid mattresses etc. We always believe that it is not the end for us, but just the beginning. This had led our 34-year brand to be the favourite mattress brand in the consumer’s heart. The constant motivation and positive response from our customers further ignite the fire in our mind to keep serving them with the best possible sleep solutions for a comfortable sleep.
How have you positioned Coirfit as compared to other mattress brands?
For us, it goes beyond the parameters of brand positioning, we believe in strengthening our bond with our customers which in term leads to a long-run association with them. We have positioned our self as a wellness brand, rather than a mattress brand and have propagated the idea of good sleep for holistic and mental well-being. Even our brand tagline- ‘Best Sleep Ever’ revolves around the same notion.
What are the new developments in the market, and how do you keep track of all and implement all these developments?
The market is flooded with new developments each day, some that grab customer’s attention and some that pass through. With our chain of +2000 retailers, a vast research and development team, we keep our products well updated and follow an innovative approach for each product launch.
We aggressively take part in exhibitions, have a team that works specifically on sourcing the new developments that are there in the market and whether they will work out for our consumers.
There are so many mattress brands coming with rigorous marketing tactics but no experience, how can consumers identify which company to go for and make the right decision?
We believe this is where our 34 years of experience plays an important role. These brands claim to specialise in 1 single product and offer the same for various age groups, whether that is a kid or a 70-year-old elderly. However, what customers don’t realise is that different body types have different sleeping needs. For a kid, a soft and bouncy mattress would work best for his body type, but for an elderly person, a firm support mattress is required. This is where our brand comes in.
Customers should first ask brand representatives about which mattress will suit them as per their age, weight, body type etc. Because, of course, you are not supposed to adjust to the mattress. The mattress should be designed to adjust to your body.
We have a team of sleep experts on board who first have a free personalised session with the consumer and understand their sleep routine, body type or any bodypain they face. Only after a complete analysis of the same, we recommend products to our consumers. For them, it should be their Best Sleep Ever every night.
With a belief of providing comfort and mental well-being to its customers, COIRFIT Mattress has been providing comfortable, back care and Hybrid mattress for the last 34 years. It has emerged out as one of the best selling mattress brands.
To know more about their innovative products, you can visit: www.coirfitmattress.com
or talk to their experts on 1800-572-9915 (Toll-free).
