Digital release: Deal of Varun- Sara’s film ‘Coolie No 1’ sold for 65 crores, will be released on OTT platform Amazon Prime

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  • Akshay Kumar and Ajay Devgan’s films cross 100 crore mark
  • The most expensive film to be released on Amazon Prime

Varun Dhawan’s next film ‘Coolie No.1’ is coming on Amazon Prime. It will also be officially announced in the first week of September. Those working in the respective department of Amazon Prime Video have confirmed this. He has said that in fact, Amazon has acquired many South Indian films. Currently, their focus is on the announcement and promotion of ‘Mirzapur 2’. In such a situation, they are not announcing ‘Coolie Number One’.

Vashu Bhagnani wanted to release film in theater

On the other hand, those who worked with the film’s producer Vashu Bhagnani said that they were in touch with theaters till the last moment. He wanted the film to be released in theaters. Negotiations were also going on for this, but he wanted a ‘number of shows’ from the cinemas. It became a matter for him. Vashu placed another demand that cinema halls would not put any pressure on them if the audience did not arrive in theaters in the first two weeks. They will be free to sell their films on OTT and satellite. There was no discussion on this issue on both sides. Then Vashu Bhagnani decided to bring this film to Amazon Prime.

People from the department who acquired films from Amazon Prime told that their conversation with Vashu began as soon as the release of ‘Shakuntala Devi’. ‘Shakuntala Devi’ was bought for 50 crores. 65 crores has been given for ‘Coolie No.1’. In this way, it became the most expensive selling film of this year on Amazon. This platform paid 40 to 45 crores for ‘Gulabo Sitabo’.

Bhuj and Laxmi Bomb’s big deal

The rest of the digital platform has also fixed the maximum limit of 75 crores. Only Akshay Kumar’s ‘Lakshmi Bomb’ and Ajay Devgan’s ‘Bhuj: The Pride of India’ crossed the 100 crore mark.

The Disney Plus Hotstar gave 10 crores to Vidyut Jamwal’s ‘Khuda Hafiz’. Netflix’s Gunjan Saxena biopic deal was 50 crores. 70 crores for Alia’s film Sadak 2 and the lootcase also sold for 10 crores.

Due to the coronavirus, cinema halls have been closed for about five months now. In such a situation selling the movie to OTT platforms maybe one of the best decisions for the new releases of the year.

How the audience will receive the movie is a whole other issue. Sadak 2 has been getting a lot of flak, one of the reasons being that all the main actors in the movie are either star kids or have some sort of connection to bollywood. The same is also true for this movie. The audience may not be interested in a movie with a cast whose parents are a part of bollywood, especially after the nepotism debates that have risen due to Sushant Singh Rajput’s death.

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