The Ministry of Women and Child Development (WCD) took a significant step towards empowering and engaging the youth of India with the launch of the ‘Amrit Generation’ campaign. Led by WCD Minister Smriti Irani, this initiative aims to provide a platform for children aged 16-18 to showcase their talents, express their aspirations, and create a sense of community through social media.
In collaboration with Meta, the parent company of popular social media platforms like Instagram and Facebook, the Amrit Generation campaign seeks to tap into the immense creativity and potential of young Indians. By encouraging participants to create reels on Instagram and Facebook, the campaign allows them to share their dreams and aspirations with the WCD world.
Collaboration with Meta (Instagram and Facebook) enhances the initiative.
During the launch event, Minister Smriti Irani highlighted the crucial role that today’s youth play in shaping the future of India. She emphasised the importance of engaging, inspiring, and nurturing their aspirations, providing them with the necessary support and encouragement to realize their dreams. The partnership with Meta India adds value to this initiative, ensuring a meaningful and impactful experience for the participants.
The Amrit Generation campaign encourages young individuals to explore their ambitions and envision their future paths. By sharing their aspirations through reels and using the hashtag #AmritGeneration, participants not only express their dreams but also inspire others in the process. The Ministry stated that 50 exceptional entries from the campaign will be selected, and the participants will have the opportunity to visit New Delhi. During their visit, they will engage with senior policymakers and industry leaders, gaining valuable insights into their respective fields and receiving guidance on how to achieve their goals.
Furthermore, the chosen young Indians will be granted a special visit to the Meta office in Gurugram, where they will have the chance to learn from industry leaders and creators. This unique opportunity aims to educate participants about leveraging the potential of the creator economy, offering them valuable knowledge and inspiration.
The Amrit Generation campaign represents a significant stride in empowering the youth and nurturing their talents. By providing a platform for expression and fostering a supportive community, the WCD Ministry encourages young individuals to dream big and work towards their goals. This initiative aligns with the broader vision of creating a conducive environment for the holistic development of children and ensuring their voices are heard.
The launch of the campaign garnered positive responses from various stakeholders, applauding the Ministry’s efforts to engage and empower the youth. The Amrit Generation initiative holds immense promise in not only celebrating the creativity of young Indians but also inspiring a generation of future leaders and change-makers.
As the campaign gains momentum, it is expected to witness a plethora of unique and inspiring reels showcasing the diverse talents and aspirations of India’s youth. The Amrit Generation campaign stands as a testament to the government’s commitment to providing opportunities and support for the younger generation, fostering an environment where their dreams can flourish and contribute to the nation’s progress.
With the Amrit Generation campaign, the WCD Ministry paves the way for a brighter future, one where the aspirations of the youth are celebrated, encouraged, and nurtured. By harnessing the power of social media and the creativity of young Indians, this initiative aims to shape a generation that is empowered, inspired, and ready to make a positive impact on society.
The ‘Amrit Generation’ campaign, launched by the Ministry of Women and Child Development (WCD), has gained significant momentum as it continues to empower and engage the youth of India. Led by WCD Minister Smriti Irani, this initiative is designed to provide a platform for children between the ages of 16 and 18 to showcase their unique talents and express their aspirations through the creation of reels on popular social media platforms such as Instagram and Facebook.
50 exceptional entries to visit New Delhi and engage with policymakers and industry leaders.
During the campaign launch, Minister Smriti Irani expressed the vital role that today’s youth play in shaping the future of the nation. The Amrit Generation campaign aims to engage, inspire, and nurture the aspirations of young individuals, ensuring that they receive the support and encouragement they need to transform their dreams into reality. The collaboration with Meta, the parent company of Instagram and Facebook, adds further value to this initiative, enhancing the overall experience for participants.
The Amrit Generation campaign invites young individuals to explore their ambitions and envision their future paths. By sharing their aspirations through reels and using the hashtag #AmritGeneration, participants not only express their dreams but also inspire others along the way. The WCD Ministry has announced that it will select 50 outstanding entries from the campaign, providing an exclusive opportunity for participants to visit New Delhi. During their visit, they will have the privilege of engaging with senior policymakers and industry leaders, gaining valuable insights into their respective fields and receiving guidance on how to achieve their goals.
Additionally, the WCD chosen young Indians will be granted a special visit to the Meta office in Gurugram, where they will have the unique chance to learn from industry leaders and creators. This visit aims to educate participants about leveraging the potential of the creator economy, equipping them with valuable knowledge and inspiration for their future endeavour’s.
