Real is beautiful: Nike celebrates inclusivity with plus-size mannequins


Not all women are size zero, right? Then, why the display windows at luxury stores have these skinny mannequins with long legs? Why don’t these clothing companies experiment with the face of their brand and be more realistic when it comes to selling products to potential buyers. Well, your wish has been granted!

Fighting the stereotypes, Nike has introduced multiple plus-sized and para-sports mannequins to its Nike Town London Flagship. So, now whether you have an hour-glass body or an extra pound around your belly, it really won’t matter.

(Source: Hello Giggles)

Inducing a sense of confidence in every body shape

Nike has diversified its stature of the mannequins, and the concept is dedicated just to women, irrespective of size and shape. For the first time in the store history, Nike has launched these extended options for shoppers.

In a press release, Nike mentioned, “To celebrate the diversity and inclusivity of sport, space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space.”

(Source: USA Today)

Redesigned space for ‘ALL WOMEN

Nike’s foray into plus-size mannequins marks the end of the hullaballoo about fat shaming. With this smart move, Nike has joined the league of labels including Old Navy, Nordstrom and Debenhams to add overweight dummy figures.

The revamped floor is the demonstration of Nike’s commitment to inspiring and serving the female athlete. Featuring all-inclusive sports offerings is an initiative to provide athletes to take pride in their body appearance as they have a desire to get the best fit and function in their function.

(Source: Teen Vogue)

Redefining the definition of ideal models

For centuries, models have been touted as “skin and bones,” but with time the narrow definition has changed. Stepping outside the limitations of conventional model figures, Nike has paid reverence to all obese women out there. The size-inclusive arrival is definitely a treat for ladies who were hesitant of asking for “Extra Large(XL).” It will encourage women to embrace their pot-bellied physique.


Netizens are going gaga over this renovation

When people got to know about Nike’s announcement, people took to social media to appreciate the progressive efforts of the brand. Several pictures of Nike’s special floor were shared on various platforms, lauding the company for its empowering action.

The launch of the “full range of athlete figures” by Nike is a pioneering step towards building a world that recognizes, accepts, and every human being, regardless of their physical appearance.

Here are some of the tweets. Take a look.


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