Home Entertainment Cinema “Barbenheimer” sells on India’s biggest cinema operators, after Bollywood flops

Cinema “Barbenheimer” sells on India’s biggest cinema operators, after Bollywood flops

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World premiere of the film "Barbie" in Los Angeles
A man operates a video camera at the world premiere of the film “Barbie” in Los Angeles, California, U.S., July 9, 2023. REUTERS/Mike Blake

PVR Inox, India’s largest cinema operator, is facing the dual challenges of stiff competition from streaming services and a series of underperforming Bollywood films. To counter these headwinds, the company has devised an ambitious strategy centered around Hollywood blockbusters “Oppenheimer” and “Barbie.” By capitalizing on the global excitement for these films, introducing innovative incentives, and enhancing the overall cinema-going experience, PVR Inox aims to draw audiences back to theaters and rekindle interest in traditional movie-watching.

Barbenheimer Strategy: Why You Must See Oppenheimer Before Barbie

Countering the Streaming Challenge
In recent years, the rise of streaming platforms like Netflix has disrupted the traditional cinema industry, leading to reduced footfalls in theaters. PVR Inox, like cinemas worldwide, has been grappling with attracting audiences who prefer the convenience of streaming from the comfort of their homes. To combat this trend, the company has devised a strategic plan to leverage the allure of Hollywood blockbusters, which still hold the charm of a big-screen experience for many movie enthusiasts.

The Promise of “Oppenheimer” and “Barbie”
Recognizing the global buzz surrounding “Oppenheimer” and “Barbie,” PVR Inox sees a golden opportunity to draw audiences back to theaters. By setting up countdown timers at select locations and screening “Oppenheimer” at midnight on its U.S. release date, the company aims to create a sense of excitement and exclusivity around these films. Early ticket sales for the opening weekend have been highly encouraging, indicating a positive response from moviegoers.

Enhancing the Cinema-Going Experience
To address longstanding complaints about high snack prices at theaters, PVR Inox has taken the initiative to reduce prices, making the cinema experience more affordable and appealing to patrons. Additionally, by offering unlimited popcorn refills on weekends, the company seeks to entice movie enthusiasts to indulge in the immersive cinematic experience.

The “Oppenheimer” Movie Marathon
Going the extra mile to generate buzz and create a unique experience for moviegoers, PVR Inox is hosting an “Oppenheimer” movie marathon spanning 24 hours during the opening weekend. This marathon-style screening allows audiences to immerse themselves in the cinematic world of “Oppenheimer” for an extended period, further enhancing the overall movie-watching experience.

Revenue Potential and Long-Term Strategy
Gautam Dutta, the co-CEO of PVR Inox, is optimistic about the revenue potential of “Oppenheimer” and “Barbie” for the current quarter. However, the company’s long-term strategy goes beyond these specific films. By focusing on consistently delivering a high-quality cinema experience, PVR Inox aims to retain and attract audiences in the long run.

Challenges Ahead and Opportunities
Despite the initial excitement around “Oppenheimer” and “Barbie,” PVR Inox faces significant challenges in the near term. The evolving macroeconomic situation, signs of a slowdown in discretionary spending, and uncertainties in major geographies and business verticals pose potential headwinds. However, the company remains hopeful about the possibility of demand and the sector’s performance recovering later in the year.

Valuation and Investment Strategy
The valuation of Indian IT services companies appears reasonable, with a broad set of tier 1 and tier 2 IT companies trading at around a 5-year historical average valuation. Amidst the challenges, investors may consider focusing on tier 2 IT stocks that operate in niche IT services and industry segments, minimizing direct impact from macroeconomic factors.

Long-Term Structural Story of IT Services Sector
The IT services sector in India experienced robust growth momentum in recent years, bouncing back from the post-Covid phase. While the near-term outlook may be uncertain due to tech spending cuts and evolving macroeconomic conditions, the sector’s long-term structural story remains positive, given its strong cash flow generation capabilities.

PVR Inox’s proactive approach to reviving theaters amidst streaming competition and Bollywood setbacks is commendable. By leveraging Hollywood blockbusters, enhancing the cinema-going experience, and adopting a long-term strategy, the company seeks to attract audiences back to theaters and reestablish its position in the entertainment industry. While challenges persist, PVR Inox remains hopeful that its efforts will lead to a resurgence in the appeal of traditional movie-watching in India.

India’s largest cinema operator, PVR Inox, is betting on Hollywood blockbusters like “Oppenheimer” and “Barbie” to draw audiences back to theaters after a series of Bollywood flops and the rise of streaming services kept moviegoers away. To capitalize on the global craze for these films, PVR Inox introduced countdown timers at several locations and started screening “Oppenheimer” at midnight on its U.S. release date.

In an effort to enhance the cinema-going experience, PVR Inox also reduced snack prices, a common complaint among patrons, and is offering unlimited popcorn refills on weekends. To create more buzz, some theaters are running an “Oppenheimer” movie marathon over a 24-hour period during the opening weekend.

The advance ticket sales for both “Oppenheimer” and “Barbie” for the Friday to Sunday period reached 900,000 tickets, marking the highest for any film outside the Marvel or “Avatar” series. Gautam Dutta, the company’s co-CEO, expressed optimism about the revenue potential of these films for the current quarter.

Barbie vs Oppenheimer India Box Office: Barbenheimer exceeds all  expectations for opening day | Mint

PVR Inox operates 1,702 screens across India, and like cinemas globally, it has been facing challenges attracting audiences due to the popularity of streaming platforms like Netflix. Additionally, a string of Bollywood flops has not helped the situation.

However, “Oppenheimer” and “Barbie” are generating significant excitement among moviegoers, and early ticket sales indicate a strong response. BookMyShow, an online movie ticket booking service in India, reported that 8% of those who bought tickets for “Oppenheimer” also booked tickets for “Barbie,” with many opting to watch both films on the same day. By July 15, over 354,000 tickets for these two movies had already been sold.

Barbenheimer Strategy: Why You Must See Oppenheimer Before Barbie

PVR Inox’s strategic move to capitalize on the popularity of these Hollywood blockbusters and its efforts to make the cinema experience more appealing could potentially contribute significantly to the company’s revenue for the current quarter. As the cinema industry navigates the challenges posed by streaming platforms and changing audience preferences, initiatives like these may play a crucial role in reviving interest in traditional moviegoing.

India’s largest cinema operator, PVR Inox, is taking bold steps to attract audiences back to theaters amidst the challenges posed by streaming services and a series of Bollywood flops. By betting on Hollywood blockbusters like “Oppenheimer” and “Barbie,” the company aims to draw moviegoers who still prefer the cinema experience.

To capitalize on the global excitement surrounding these films, PVR Inox introduced countdown timers at select locations and screened “Oppenheimer” at midnight on its U.S. release date. The company also addressed a common complaint among patrons by reducing snack prices and offering unlimited popcorn refills on weekends. To build more excitement, certain theaters are hosting an “Oppenheimer” movie marathon lasting 24 hours during the opening weekend.

cinema

Early ticket sales for “Oppenheimer” and “Barbie” have been impressive, with a combined total of 900,000 tickets sold for the Friday to Sunday period, making it the highest number for any film outside the Marvel or “Avatar” series. Gautam Dutta, the co-CEO of PVR Inox, expressed optimism about the potential revenue these films could generate in the current quarter.

PVR Inox, like cinemas worldwide, has been facing challenges in attracting audiences due to the popularity of streaming platforms like Netflix. Additionally, a series of Bollywood flops has further dampened interest in traditional moviegoing.

However, the excitement generated by “Oppenheimer” and “Barbie” among moviegoers is promising. BookMyShow, a prominent online movie ticket booking service in India, reported that 8% of those who bought tickets for “Oppenheimer” also booked tickets for “Barbie,” with many choosing to watch both films on the same day. By July 15, over 354,000 tickets for these two movies had already been sold.

PVR Inox’s strategic approach to capitalize on the popularity of these Hollywood blockbusters and its efforts to enhance the cinema-going experience could have a significant impact on the company’s revenue for the current quarter. As the cinema industry faces the challenges of evolving audience preferences and streaming competition, initiatives like these could play a crucial role in revitalizing interest in traditional movie theaters.

 

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