‘Dil Afza’ Gets Replaced: Beloved ‘Rooh Afza’ Takes Center Stage

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In a significant ruling, the Supreme Court has affirmed that the iconic drink ‘Rooh Afza’, with its century-old legacy, holds an unrivaled reputation that cannot be encroached upon by a competing beverage known as ‘Dil Afza’. The verdict comes after the latter had previously faced defeat in the Delhi High Court.How the Story of the Greatest Rivalry of the Supreme Court Unfolded

Supreme Court Upholds Rooh Afza’s Reputation and Trademark Rights

Hamdard National Foundation, the proud creators of Rooh Afza, had initially approached the Delhi High Court seeking to restrain Dil Afza from infringing upon their trademark. Presenting their case before the Supreme Court, the company argued that their beloved beverage has been a stalwart presence in the market since 1907, while the rival brand only entered production nearly a century later in 2018. “They are capitalizing on my goodwill,” emphasized senior advocate Sudhir Chandra, urging the dismissal of the appeal. Chandra further highlighted the deceptive markings on the Dil Afza bottle, featuring circular rings reminiscent of Rooh Afza’s distinctive design.

In response, the Supreme Court delivered its verdict, stating, “We are not inclined to entertain the petition under Article 136 of the Constitution of India. The Special Leave Petition is accordingly dismissed.”

The ruling brings a sense of triumph to Hamdard and their cherished brand, Rooh Afza. With its rich heritage and widespread popularity, Rooh Afza has become a household name synonymous with refreshing flavor and rejuvenation. Its unique blend of natural ingredients has captivated taste buds for generations, making it a beloved companion during summers and festive occasions Dil Afza.

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Rooh Afza’s iconic red hue, coupled with its distinct aroma and refreshing taste, has earned it a special place in the hearts of consumers across the nation. The drink’s recipe, passed down through generations, has remained a closely guarded secret, adding to its mystique and allure. From quenching thirst to being an essential ingredient in a variety of culinary delights, Rooh Afza’s versatility has made it an indispensable part of Indian households.

Over the years, Rooh Afza has successfully adapted to changing consumer preferences and evolving market dynamics. It has continued to innovate and introduce new variants to cater to diverse tastes and preferences. The brand’s commitment to quality and authenticity has solidified its position as the go-to choice for consumers seeking a rejuvenating and delightful beverage experience Dil Afza.

Heritage Preserved: Rooh Afza’s Century-Old Tradition Triumphs in Court

In contrast, Dil Afza, a relatively recent entrant in the market, attempted to capitalize on the goodwill and recognition established by Rooh Afza. However, the Supreme Court’s ruling has effectively put an end to its infringement and upheld the integrity of the Rooh Afza trademark. The decision serves as a reminder that intellectual property rights and the protection of established brands are crucial for maintaining a fair and competitive marketplace.

With the legal battle settled, Hamdard can now focus on continuing to nurture and grow the legacy of Rooh Afza. The company’s unwavering commitment to quality, coupled with the loyalty and trust of millions of consumers, ensures that Rooh Afza will remain a timeless favorite for generations to come. As the iconic beverage continues to quench the thirst of millions, its name will forever stand as a symbol of refreshment, tradition, and the enduring spirit of Hamdard.

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In a momentous victory for Hamdard National Foundation, the Supreme Court has unequivocally affirmed the unparalleled reputation and trademark rights of the iconic beverage, ‘Rooh Afza’, while dealing a decisive blow to its rival, ‘Dil Afza’. This resounding verdict comes after Dil Afza suffered a defeat in the Delhi High Court, cementing Rooh Afza’s rightful place as a symbol of trust and heritage.Jamia Hamdard creates fund to provide financial help to students affected  by Covid-19 | Education News,The Indian Express

With unwavering determination, Hamdard National Foundation approached the Delhi High Court seeking an injunction to prevent Dil Afza from infringing upon their cherished trademark. Presenting their case before the Supreme Court, the company passionately argued that Rooh Afza has been a beacon in the market since its inception in 1907, while Dil Afza emerged almost a century later, in 2018. Senior advocate Sudhir Chandra, passionately defending Hamdard’s position, emphatically stated, “They are attempting to ride on the coattails of my client’s goodwill.” Chandra further drew attention to the deceptive similarities in the packaging of Dil Afza, which featured circular rings reminiscent of Rooh Afza’s distinctive design.Supreme Court of India - Wikipedia

Responding to the arguments put forth, the Supreme Court rendered its verdict, stating, “We find no merit in entertaining the petition under Article 136 of the Constitution of India. Accordingly, the Special Leave Petition stands dismissed.”

This resounding judgment serves as a moment of triumph for Hamdard and the beloved Rooh Afza brand. With a century-old legacy steeped in tradition and nostalgia, Rooh Afza has won the hearts and taste buds of millions of consumers across the nation. Its vibrant red hue, captivating aroma, and refreshing taste have made it an integral part of countless households, particularly during scorching summers and festive celebrations.

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Justice Served: Supreme Court Delivers Landmark Verdict in Rooh Afza Trademark Case

Rooh Afza‘s timeless appeal lies in its unique blend of natural ingredients, carefully crafted to deliver a burst of flavor and a rejuvenating experience. Its recipe, carefully guarded and passed down through generations, has remained unchanged, ensuring that each sip carries the essence of the brand’s heritage. Whether enjoyed as a refreshing thirst-quencher or as a key ingredient in various culinary delights, Rooh Afza’s versatility knows no bounds.

Over the years, Rooh Afza has adapted to the ever-changing preferences of consumers and embraced new trends. It has continued to innovate, introducing new variants and packaging formats to cater to diverse tastes and modern lifestyles. The brand’s commitment to quality, authenticity, and customer satisfaction has fortified its position as the go-to choice for those seeking a revitalizing and delightful beverage.

In stark contrast, Dil Afza, a relatively recent entrant in the market, sought to capitalize on the goodwill and recognition established by Rooh Afza. However, the Supreme Court’s resolute decision has put an end to its infringing activities and reaffirmed the integrity of the Rooh Afza trademark. This landmark ruling serves as a powerful reminder of the importance of safeguarding intellectual property rights and nurturing a fair and competitive business environment.

With the legal battle now concluded, Hamdard can shift its focus to nurturing and expanding the legacy of Rooh Afza. The unwavering commitment to quality, coupled with the unwavering loyalty and trust of millions of consumers, ensures that Rooh Afza will continue to be an enduring favorite for generations to come. As this beloved beverage continues to satiate the thirst of countless individuals, its name will forever stand as a symbol of refreshment, tradition, and the indomitable spirit of Hamdard.

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