In a significant ruling, the Supreme Court has affirmed that the iconic drink ‘Rooh Afza’, with its century-old legacy, holds an unrivaled reputation that cannot be encroached upon by a competing beverage known as ‘Dil Afza’. The verdict comes after the latter had previously faced defeat in the Delhi High Court.
Supreme Court Upholds Rooh Afza’s Reputation and Trademark Rights
Hamdard National Foundation, the proud creators of Rooh Afza, had initially approached the Delhi High Court seeking to restrain Dil Afza from infringing upon their trademark. Presenting their case before the Supreme Court, the company argued that their beloved beverage has been a stalwart presence in the market since 1907, while the rival brand only entered production nearly a century later in 2018. “They are capitalizing on my goodwill,” emphasized senior advocate Sudhir Chandra, urging the dismissal of the appeal. Chandra further highlighted the deceptive markings on the Dil Afza bottle, featuring circular rings reminiscent of Rooh Afza’s distinctive design.
In response, the Supreme Court delivered its verdict, stating, “We are not inclined to entertain the petition under Article 136 of the Constitution of India. The Special Leave Petition is accordingly dismissed.”
The ruling brings a sense of triumph to Hamdard and their cherished brand, Rooh Afza. With its rich heritage and widespread popularity, Rooh Afza has become a household name synonymous with refreshing flavor and rejuvenation. Its unique blend of natural ingredients has captivated taste buds for generations, making it a beloved companion during summers and festive occasions Dil Afza.
Rooh Afza’s iconic red hue, coupled with its distinct aroma and refreshing taste, has earned it a special place in the hearts of consumers across the nation. The drink’s recipe, passed down through generations, has remained a closely guarded secret, adding to its mystique and allure. From quenching thirst to being an essential ingredient in a variety of culinary delights, Rooh Afza’s versatility has made it an indispensable part of Indian households.
Over the years, Rooh Afza has successfully adapted to changing consumer preferences and evolving market dynamics. It has continued to innovate and introduce new variants to cater to diverse tastes and preferences. The brand’s commitment to quality and authenticity has solidified its position as the go-to choice for consumers seeking a rejuvenating and delightful beverage experience Dil Afza.
Heritage Preserved: Rooh Afza’s Century-Old Tradition Triumphs in Court
In contrast, Dil Afza, a relatively recent entrant in the market, attempted to capitalize on the goodwill and recognition established by Rooh Afza. However, the Supreme Court’s ruling has effectively put an end to its infringement and upheld the integrity of the Rooh Afza trademark. The decision serves as a reminder that intellectual property rights and the protection of established brands are crucial for maintaining a fair and competitive marketplace.
With the legal battle settled, Hamdard can now focus on continuing to nurture and grow the legacy of Rooh Afza. The company’s unwavering commitment to quality, coupled with the loyalty and trust of millions of consumers, ensures that Rooh Afza will remain a timeless favorite for generations to come. As the iconic beverage continues to quench the thirst of millions, its name will forever stand as a symbol of refreshment, tradition, and the enduring spirit of Hamdard.