With several Bollywood celebrities turning entrepreneurs and starting their own business ventures, Katrina Kaif is the latest celebrity to add to the list. She launched her own beauty line called ‘Kay Beauty’. With her Bollywood career going so well and being in the make up industry as well as in front of the camera for so long, she took this opportunity to as a perfect entry into the makeup industry. Before Katrina Kaif, Kareena Kapoor Khan, Sonakshi Sinha, Lara Datta Bhupati have also launched their very own makeup products.
On Wednesday, the ‘Bharat’ actress took to her social media to give her fans a sneak peek of her beauty line with a caption; It’s finally ready, Arriving October 22, 2019. And today, she shared a video introducing her beauty line. The video showcased some of the powerful women in their respective fields. The women that are a part of Kat’s beauty line include influencer Kusha Kapila, rapper Raja Kumari, Saina Nehwal, Zoya Akhtar, Anaita Adajania, etc. Katrina Kaif also collaborated with South Indian actress Nayanthara for her Kay Beauty campaign, and she took her social media to thank the actress personally. The two actors participated in a photo-shoot for the beauty campaign.
According to the sources, there were rumours sometime back about Kat launching her own beauty line, but there was no confirmation by the actress. On various occasions, when asked about her style statement; the actress has always described her style or beauty statement as ‘elegant & classy’. Her team was working on the concept of launching a makeup line that depicts Katrina’s style & beauty statement clearly. She recently did a small humorous video with Ranveer Singh where she applied Kohl (Kajal) from her brand in his eyes hinting that the beauty line is dropping soon.
When it comes to ‘Kay Beauty’, there’s much more to it than a famous face and celebrity stamp. According to Katrina, her beauty line is ‘a bridge between high glamour & care’. With a vision of high-performance and long-lasting products, Kay Beauty has released a collection of 48 products, which includes 3-lip ranges, three kajal ranges, and eyebrow products. If the wide selection wasn’t enough to leave you amazed, Kay Beauty also aligns itself as #MakeupThatKares. The hashtag is enough to tell you to expect products that don’t only look good but work hard while doing so.
Bollywood celebrities have welcomed the new beauty line ‘Kay Beauty’ with open hearts as everyone took their social media to congratulate the actress for her new venture. Katrina Kaif will be seen next in Rohit Shetty’s upcoming cop movie ‘Sooryavanshi’ which stars Akshay Kumar in the lead.
You can shop for Kay Beauty by Katrina, which is available on Nykaa from today. And if Kay Beauty can make the rest of us look as good as Katrina does, you can rest assured the line will be selling out hot.